Norway’s consumer ombudsman is coming perilously close to madness in telling automakers they can’t market their products as “green” or “environmentally friendly”:
“Cars cannot do anything good for the environment except less damage than others,” Bente Oeverli, a senior official at the office of the state-run Consumer Ombudsman, told Reuters on Thursday…
“If someone says their car is more ‘green’ or ‘environmentally friendly’ than others then they would have to be able to document it in every aspect from production, to emissions, to energy use, to recycling,” she said.
Trouble is, this is true of any product of human hands — if somebody says something is “green” in some way, you can always ask, “Greener than what?”
- A hybrid is greener, on the road, than a Hummer.
- But a small hybrid is probably greener than a larger one.
- A bike is greener than the hybrid.
- Walking is greener than biking.
- Walking powered by having eaten a tofu salad for lunch is greener than walking having eaten a hamburger.
- Not going at all is greener than walking having eaten a tofu salad.
Where do we stop? Singling out cars is a decision of ideology, not fact.